Privacy Policy
Privacy Policy
Last modified: April 2021
This Privacy Policy only applies to personal information collected online by APi and its affiliates (collectively referred to as “APi”, “we”, “us”, or “our”) in connection with its U.S.-based website, https://www.apiwater.com, including any microsites or mobile versions of the website (collectively the “Website”). It also applies to personal information we collect in connection with our pages on social media sites, such as Facebook, Instagram, or others (collectively referred to as our “Social Media Pages”).
The Website is provided subject to this Privacy Policy, as it may be modified by us at any time and posted on this Website. This Privacy Policy is intended to assist you in understanding what information we gather about you when you visit and use our Website or Social Media Pages, how we use that information, and the safeguards we have in place for the information.
- How We Collect Information
Information You Provide
We and our third party service providers (e.g., those providing fraud or security protection) will collect and store your personal information when you voluntarily provide it to us, including but not limited to your requests for information, creation of an account, or by contacting us. We may ask you to provide information about yourself like name, company name, address, email address, and phone number.
We may allow you to use your personal social media account, on social media sites (“Personal Social Media Account”), to provide information to us when you participate in certain features on our Website. This information may include any information you have shared on your Personal Social Media Accounts, such as the following: name, profile picture, gender, networks, education, and address. It is also possible that we will be able to continue collecting this information from your Personal Social Media Accounts should the information be revised by you later. You may choose not to provide us with certain requested information, but then you might not be able to take advantage of some of the features on the Website.
Information Observed or Collected Through Technology
- Navigational Information.
Navigational information, such as the following, is collected by us and our third party service providers when you use our Website:
We use passive information collection technology (for example, cookies) to collect and store information about your use of the Website (for example, navigational information), so we can improve and personalize your experience while visiting our Website.
Similar to the navigational information described above, the social media sites where we have our Social Media Pages may provide aggregate information and analysis to us about visitors to our Social Media Pages.
We and/or our service providers use a browser feature known as a cookie, which assigns a unique identification to your computer. Cookies are typically stored on your computer’s hard drive. Information collected from cookies is used by us to evaluate the effectiveness of our Website, analyze trends, and administer the Website. The information collected from cookies allows us to determine such things as which parts of our Website are most visited and difficulties our visitors may experience in accessing our Website. With this knowledge, we can improve the quality of your experience on our Website by recognizing and delivering more of the most desired features and information.
Cookies may also be used to remember your personal information when filling out web page forms at our Website (for example, logging into the dealer and distributor portal).
Information Obtained from Third Parties
The information we collect may be combined with information from outside sources (e.g., demographic information, navigation information, and additional contact information) that we have acquired in accordance with applicable law.
Information Collected on Our Social Media Pages
Personal information may be collected directly by us through our Social Media Pages. The type of information we would collect is similar to what is described above under “Information You Provide.” Personal information may also be collected by the social media site hosting our Social Media Pages. Our Privacy Policy does not cover the privacy and security practices of the social media sites on which we have our Social Media Pages.
How We Use the Information We Collect
The information we learn from you helps us personalize your experience with us and our communications to you, and helps us continually improve your experience on our Website. We will use your information to supply you with requested information, fulfill your requests, respond to your inquiries, and otherwise for our purposes, which may include our marketing purposes.
Please be aware that we may share your information with third parties that perform services for us, such as hosting the Website or monitoring site activity. We may also share your information with third parties to protect our rights, legal property, the public, other Website users or the Website itself. If we sell or transfer all or a portion of our business assets or merge with another company, we may also share your information with the other company. We may also share your information when it is otherwise permitted or required by law, including but not limited to, responding to a court order or based on our good faith belief that it is necessary to conform or comply with the law. We may also share your information with our corporate affiliates.
The Choices You Have Over How We Communicate With You
- Email.
You may opt-out of our marketing emails and newsletters by following the instructions listed in the email that you received. However, even if you opt-out you may still receive non-marketing emails, such as customer service communications.
- Advertising.
For information about opt out programs that third party advertising companies participate in, and the effect of opting out, click the following: DAA Opt Out click here or NAI Opt Out click here. By clicking this website, you will then leave our Website for another online site where you may specify your preferences under that opt-out program. You can also click the preference icon that may appear on some of our advertising served through these technologies. You should also note that our systems may not recognize “Do Not Track” headers from some or all browsers.
- Security
We have implemented security controls reasonably designed to protect your information against unauthorized acquisition and use. Moreover, we regularly monitor our systems for possible vulnerabilities and attacks. While we implement these security measures on our Website, you should be aware that 100% security is not always possible.
- Links
Our Website may contain links to other websites. We do not evaluate and are not responsible for the privacy policies, practices or security of such websites.
- International Users
If you are visiting the Website from a location outside of the United States, please keep in mind that this is a United States-based web and/or commerce site. This Privacy Policy governs the information collected by or on behalf of this Website irrespective of where you are located when you access it, browse it, or interact with it. It is maintained on servers and systems located within the United States. This means your personal information may be stored outside of the province, state, and/or country in which you reside, and processed by us, an affiliate, or a third-party service provider as referenced in this Privacy Policy. Moreover, governmental bodies that have jurisdiction over us in the United States (such as courts) may be entitled to access your personal information.
- Changes to the Privacy Policy
We reserve the right, at our discretion, to update, revise, add to, remove or otherwise modify the Privacy Policy. Any modifications shall be effective immediately upon posting on the Website. Please check the Privacy Policy periodically for modifications, which apply on a going-forward basis.
- Contact Us
Please contact us if you have any questions concerning this Privacy Policy.
Please also see our Terms of Use.
